Why Activate
B2B tech companies see more pipeline, higher win rates, and larger booked deals when working with the channel, yet teams may not have the resources or the expertise to support these partners. Activate fills that need and becomes an extension of your team.
What Makes Activate Different
Typical consultants will help you set strategy, but leave you to execute. A contractor may help you execute, but may not bring the strategy or expertise. Activate is a service that offers a managing director with 20+ years of experience in channel marketing who will create a strategy and execute it for you.
Value Proposition
Executives
- Operational expense vs FTE
- Less risk with flexible packages
- Cost effective way to scale
- Accelerated channel for growth
- Outsourced partner marketing
Channel Sales
- Proven track record in driving deal registrations
- Quick start programs
- Increased sales relationships & engagement
Marketing Leaders
- Support for teams that are under staffed
- Need additional help, but cannot justify headcount
- Managed partner portal services to free up your time
James Barry is the Co-founder and CEO of Activate Inc. He started at Ingram Micro where he oversaw distribution marketing for Citrix and Oracle. Later, James spent ten years at RSA, where he managed field and channel marketing that helped the company grow from $200M to $1B. Recently, he has specialized in starting new partner programs, building partner portals, and launched two successful startups.
James earned a master's degree in business administration from California State University, Fullerton